Feb 12, 2011
A New Era: NASR Evolves To Become Speedway Australia
The National Association of Speedway Racing is pleased to announce that it is changing its trading name to 'Speedway Australia'. The new name reflects the organisation's status as Australia's leading speedway body.
Moving forward, references to 'NASR' or 'National Association of Speedway Racing' will be changing to 'Speedway Australia', and the corresponding state and territory organisations will be undergoing similar name changes.
Speedway Australia will be an organisation which is passionate about providing the best possible leadership and support to its Licence Holders, a group that now numbers in excess of 10,000.
The decision to rebrand reflects the change that NASR has undergone over the past 18 months in all areas of Speedway. During this time NASR has added staff in key positions such as Marketing & Communications and Risk Management, and these roles are based at the new Head Office in Adelaide.
“The branding change from NASR to Speedway Australia is a logical step forward” said Dale Gilson, General Manager. “The rebranding is an integrated marketing and PR strategy that reflects our attitudes toward the progress of Speedway in Australia. Put simply, NASR should no longer be viewed as only a source of insurance, and instead be recognised for the progress which has been made as a national body over the last decade or so. It also moves our brand into line with a majority of other major Australian sporting bodies such as Tennis Australia, Swimming Australia and Cricket Australia.”
Throughout the 2010/11 Speedway season NASR has also placed an emphasis on embracing new technologies and improving the existing technology within the sport. This includes improving communications with Licence Holders through such modern mediums as Facebook and Twitter as well as via the internet and email. As Speedway Australia, new technology will also be utilised to implement an on line licensing program with the intent to make it easier and quicker to apply and receive your license for the coming race season.
In addition to better communication, greater importance has been placed on embracing technology within NASR’s two national speedway series, World Series Sprintcars and the National Super Sedan Series to provide fans with a more entertaining experience. World Series Sprintcars Race Night Live is a first for the sport and when added to the improvements in big screen footage and timing as well as the WSS mobile web app, offer a complete package for Speedway fans.
Speedway Australia will also continue to ensure Speedway has avenues for growth and sustainability by offering a range of grant funding in various areas.
The Speedway Australia Event Grant Initiative enables Speedway Clubs and venues to apply for funding assistance that assists them in running and promoting grass-roots events, while the Speedway Australia Television Grant Scheme gives major events the chance to have their event televised at reduced cost thanks to funding assistance.
As part of NASR’s past commitment to safety and risk management, and Speedway Australia’s ongoing support for this, Speedway Australia will partner with QBE London to offer Speedway venues the chance to apply for funding to improve their venue. These improvements assist competitor and fan safety and in many cases enable venues to hold larger and higher standard events.
The branding change to Speedway Australia will bring with it a new visual identity and colour scheme. The new visual representation of the brand will be revealed in the coming weeks and will appear in Speedway Australia’s advertising and documentation, and on its handbooks, forms and online.
For more information please contact Marketing and Communications Officer Warren King on 08 8139 0777.
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